The Forever War By Joe Haldeman - 2059 Words

The Forever War by Joe Haldeman is a classic work of military science fiction depicting a war between the human race and an unfamiliar alien entity known as the Taurans. The overall plot line follows a fairly typical path, but Haldeman’s real genius is realized through the interactions that take place between the protagonist, William Mandella, and the Earth he returns to between military operations. Developing beneath the ever-present war of the two species lies a much subtler conflict between generations of human thought and culture. Brought about by the way troops are transported in space, time dilation creates an interesting dichotomy between the early soldiers of the war and the rapid evolution of human society and culture remaining on Earth. The Forever War questions the stability of human nature by creating a scenario where its fluidity is exposed through an invariable link to time. The expression of human nature changes as cultural and personal identities adapt to new s ituations; viewing these changes through Mandella, we begin to see how different expressions of human nature can impact human nature itself. William Mandella is an intelligent physics student who was drafted into the military at the age of twenty-three. Beginning his journey in the year 1997, he goes on missions in space to advance the human agenda against the Tauran alien race. As he and his company serve their military term, they utilize the recently discovered mode of interstellar transportationShow MoreRelatedSimilarities Between The Forever War And The Vietnam War1598 Words   |  7 PagesThe Vietnam War was in many aspects one of the lowest periods in American history, being not just a military failure, but also contribute to social unrest and extensive political change in the mainland. In many ways, ‘The Forever War’ is an analogue of The Vietnam War, that, in abundant detail, explores the vast amount of opinions the veterans of that war had towards a new societ y, vastly changed from the one they left. The resemblance between ‘The Forever War’ and the Vietnam War starts withRead More Abraham Lincoln Through Many Lenses Essays1740 Words   |  7 Pagesposition on slavery - he was against it. He didnt want Negroes in America period. From the debate we have these following Lincoln quotes which you will never read about in the school classrooms today. From Lincoln-Douglas Debate, published by Haldeman-Julius Company, Girard, Kansas 1923 Page 44 quot;I have no purpose to produce political and social equality. I am not in favor of making voters or jurors of Negroes or of qualifying them to hold office or allowing them to intermarry with white people

Essay about White Collar Crime vs. Street Crime - 665 Words

White Collar Crime vs. Street Crime One problem that plagues our society is crime. Crime is all around us in our everyday lives. Daily we hear of murders, robberies, and rapes. These are categorized as street crimes. For many people, such crimes are the only tragic crimes, the ones that are senseless and preventable. In Finsterbuschs book, Taking Sides, another variety of crime is exposed. This other form of crime is white collar crime. Both have victims, and the effects of both can be devastating to the individuals involved and to the community. The views of the two arguments proposed in the text do reach one common conclusion. Both street and white collar crime have severe consequences. In most instances, white†¦show more content†¦This allows money to be justifiably funneled into the justice system. This mind set says that its acceptable for people to be murdered by unsafe working conditions, and unsafe products. In addition, its unacceptable for murder to be committed by means of a gun, knife, or weapon. As well as supporting isolation from other people, such policies cause racism and stereotyping. Police have pictures of criminals in their minds. These images are male people of color, ages 14-25. If you know who th e criminal is, you will make a point to find him. If you think all minorities are criminals, you will find reason to arrest them without hesitation. The effects of spending all funding on street crime can be seen and felt in other government programs. As weve discussed, the US education system is in a state of crisis. Schools do not have adequate funding to educate the kids. This is especially a problem in urban areas, where the alternative to school is life on the streets. Social services are also being eliminated, giving many no other option but to stay in poverty. Healthcare is a fantasy for many Americans, and yet our government can justify constructing massive prisons to hold all the deviant ones in society. White collar crime is 90 times more costly than street crime, and yet no one seems to want to address the problem. Many of the ones who commit white collar crimes are the same ones who have the power to decide where funding goes. TheShow MoreRelatedEssay on White-Collar Crime Vs. Street Crime1070 Words   |  5 Pageswith crimes that are considered street crimes. What most people don’t hear about on the news is what is considered white-collar crime, sometimes known as corporate crime. White-collar crime not only is less reported in the media but also receives weaker punishments than street crime. This paper will first discuss the similarities between the two types of crime and then explain why their punishments are strongly different. Lets first start off by defining each one of these types of crime. StreetRead MoreExercise 3: White Collar Crime. In A Looking Glass Of A1448 Words   |  6 PagesExercise 3: White Collar Crime In a looking glass of a sociologist, we can see white collar crime in our everyday world. When it presents itself; the victims are left hurt and the rest in awe of their awful actions. White Collar Crime is defined as â€Å"White collar crime overlaps with corporate crime because the opportunity for fraud, bribery, insider trading, embezzlement, computer crime, and forgery is more available to white-collar employees.† stated by James Henslin. White Collar Crime can be seenRead MoreReturning Ex-Convicts Exiled Into Our Society. Imagine1628 Words   |  7 Pagespants, tattoos, gold teeth and usually go to prison for stealing or selling drugs. In the other case, you have the perception of ex-convicts committing white collar crime; which is defined as; â€Å"financially motivated nonviolent crime committed by business and government professionals†(white collar). The big CEO money embezzlement which are usually white men who are nicely groomed in a suit and tie. These parti cular ex-convicts are much much appealing to the eye and tend to get a better perception withRead MoreCauses of Street Crime746 Words   |  3 PagesCauses of street crimes The major causes are unemployment and illiteracy rate but there are some other factors too like lawlessness, fundamentalism, backwardness and double standards prevailing in the society. People around the world always think of Pakistannis as terrorists- we arent all like that. Yes, I agree that there is a high crime rate, however, most Pakistannis in the lesser civilised areas of Pakistan suffer from extreme depths of poverty, which is somewhat the main reason for highRead MoreThe Divide : American Injustice1247 Words   |  5 PagesTaibbi’s book â€Å"The Divide: American Injustice in the Age of the Wealthy Gap†. Meanwhile, poor Americans, specifically people of color, face punishment far beyond crime allegedly committed. In the following paragraphs, we will explore the root causes behind systematic forces that oppress and criminalize poverty, but also perpetuate white collar crimes among the wealthy. American society has developed systematic forces to oppress and criminalize individuals who come from low socioeconomic backgrounds. MuchRead MoreFord Pinto Case General Description Essay2147 Words   |  9 PagesFord Pinto Case General Description White Collar Crime, known by many as a form of crime that is greatly overlooked throughout the criminal justice system, has proven itself time and time again to be just as dangerous and damaging to those affected as all other crimes combined. There have been many cases throughout our nation’s past that have not only scarred, but ended hundreds of lives as a result of White Collar Crime. One in particular, is the popularly known Ford Pinto Case. The constant wantRead MoreFederal vs. State Policy1078 Words   |  5 PagesFedral vs. State Policy A public policy is the body of principles that underpin the operation of legal systems in each state. In this paper I am going to talk about federal along with state policies. I will discuss each of the policies and how they are similar and how they are different. Federal and State policies are made to help keep our Country running smoothly. If there were no policies then keeping our Country safe would be a hard task. Policies are principles that are set to help make ourRead MoreFour Basic Elements Of Hirschis Social Bond Theory795 Words   |  4 Pageshas to do with the individual, and their internal beliefs which are â€Å"cemented† in their upbringing. Social bond theory sees beliefs as fluid, based on the interactions that occur over an individuals lifespan. The two theories basically see crime as an internal vs external factor, stemming from the individual’s experiences. 2. I believe early intervention programs in schools would be effective, as they help children form social bonds with their peers, thus integrating them into the elementary schoolRead MoreDeath Of Black And White Penal : Hell Hole, Popular Media, And Mass Incarceration1904 Words   |  8 Pagesfive jobs, others go off into the streets, trying to make the best they can with what they have.  America is the leading nation of individuals in prison, representing almost a quarter of the worlds imprisoned population. Over the years,  the number of incarcerated individuals  has  increased  as well as the length of the  criminal’s sentence. Sadly, this is a dynamic that is not changing anytime in the near future.  According to Yvonne Jewkes in â€Å"Punishment in Black and White Penal ‘Hell-Hole,’ Popular MediaRead MoreSociology 101 Study Guide Exam 41495 Words   |  6 Pagesmakes certain that heavy penalties come down on those who’s crimes could up set the social order. 2) Functional theory- Argue that crime is a natural part of society. Stress that the sociall classes differ in opportunities for income and education, so they differ in opportunities for crime. As a result, street crime is higher among the lower social classes and white-collar crime is higher among the higher social classes. The growing crime rates of women illustrate how changing gender roles have given

The Single Persona of Ophelia and Gertrude Free Essays

Zoe Alternate Ms. Herring AP English 5 November 2013 The Single Persona of Aphelia and Gertrude According to Shakespeare, Elisions did not require more than two women, let alone two unique women. On a larger scale, the society in which Shakespeare wrote agreed that most women were indistinguishable: women in general did not hold positions of prominence and did not demand recognition. We will write a custom essay sample on The Single Persona of Ophelia and Gertrude or any similar topic only for you Order Now In all of Shakespearean plays, a meager 126 female characters develop; of these, Aphelia and Gertrude play minor roles in Shakespearean Hamlet, having a mere 169 lines and 128 lines respectively. Being the only two females in the play, and with Shakespearean lack of knowledge that women could have varying personalities, Aphelia and Gertrude manage to possess many similar characteristics. In fact, they are so similar that one could argue, if convinced an Oedipus-complex exists, there is no need for two separate characters. Through their relationships and circumstances, interactions and dialogue, Shakespeare portrays Aphelia and Gertrude as parallel characters. Women during the Renaissance, and even women during any time period prior to the sass, were submissive and loyal. Aphelia and Gertrude are no exceptions to this stereotype; they passively listen and, without question, obey their superiors. As Alerter accuses Hamlet of false love, Aphelia agrees saying, â€Å"l shall the effect of this good lesson keep† (1. 3. 44). Soon afterward, Polonium demands that Aphelia avoid Hamlet, and Aphelia is obedient: â€Å"l shall obey, my lord† (1. 3. 136). Even in Alerter’ questioning of Hamlet’s feelings, Aphelia admits that, as a woman, she should not have her own thoughts: â€Å"l do not know, my lord, what I should think† (1. . 104). She repeats this degrading fact saying, â€Å"l think nothing, my lord† (3. . 107) when Hamlet asks what she thought he meant in mentioning a virgin’s legs. In 2. 2 lines 110-113, as Polonium attempts to raise his popularity among the court, he reads a personal letter from Hamlet to Aphelia, while Aphelia, surely embarrassed, sits back with no argument. The same acquiescence lies w ithin Queen Gertrude. In 2. 2 lines 19-26, Gertrude repeats, only more succinctly, what Claudia has already said, proving her lack of original thought. When Claudia orders her to leave the court, Gertrude says, â€Å"l shall obey you† (3. 1. 38), maintaining her proper wifely status. To please her new Cubans, Gertrude endeavors to placate Hamlet’s mournful mind and persuade him to â€Å"let [his] eye look like a friend on Denmark† (1. 2. 69), so that the Danish citizens may think all is well with the new political structure. Just as Aphelia holds a willingness to bow to Alerter and Polonium, Gertrude yields to Claudia every time except once right before her demise, which will be subsequently analyzed further. They are both â€Å"made malleable by [their] sense of duty and by [their] nature as well† (Magnums 1). Regardless of their wrongful obedience to their respective superiors, both Aphelia ND Gertrude truly love Hamlet. The only two women in the play have a very intimate relationship with the protagonist, one being his mother and the other his love interest. The love is made certain when Hamlet, truthfully or not, retracts his previous affection toward Aphelia; yet, she still replies, â€Å"Indeed, my lord, you made me believe so† and â€Å"l was the more deceived† (3. . 118-122), revealing her broken heart. Gertrude love, whether her relationship with Hamlet includes an Oedipus-complex or not, proves sincere as she calls to Hamlet Just before her untimely death: â€Å"O my dear Hamlet! (5. 2. 312). Neither female character can stand to have the connection between their familial and friendly bonds amputated. Aphelia can see that Hamlet’s madness has generat ed a break between her father’s wishes and Hamlet’s, and, distressed by the apparent severed bonds, pleads for help, â€Å"Heavenly powers, restore him! † (3. 1 . 142). Gertrude, in the midst of a barrage of verbal accusations, strives to conserve the filial bond; she refers to Hamlet as â€Å"sweet Hamlet† (3. 4. 98) and, in an effort to stop his attack, says, â€Å"O Hamlet, thou hast cleft my heart in twain† (3. 4. 158). She needs his approval and therefore asks, â€Å"What shall I do? † (3. 4. 184). According to David Abnegation’s interpretation, the priority of Aphelia and Gertrude is familial harmony, motivating their actions throughout the play. Nonetheless, due to their blind and steadfast allegiance, Aphelia and Gertrude cannot help but act treacherously against Hamlet despite their deep love for him. Consequently, when Polonium devises a scheme to unearth the backstops of Hamlet’s madness, he commands Aphelia, â€Å"Walk you here†¦ ‘ Read on this book/ That show of such an exercise may color/ Your loneliness† (3. 1. 3-47). She immediately follows along so that Hamlet may suppose her alone when he happens upon her. Of course, Hamlet the keen prince he is, senses her betrayal. When Hamlet asks the whereabouts of Polonium, Aphelia answers with a lie, â€Å"At home, my lord† (3. 1 . 132). Gertrude also refuses to take sides in the war between Claudia and Hamlet. She agrees to Polonium’ ploy to spy on Hamlet by saying, â€Å"I’ll warrant you. Fear me not† (3. 4. 7), allowing Polonium to take cover behind her curtains. Again, Hamlet discovers the betrayal, killing Polonium in the process. Shortly after, notwithstanding Hamlet’s recent attack and her ostensible promise, Gertrude defends Claudia’ throne cursing the â€Å"false Danish dogs† (4. 5. 108) when the Messenger reports that the crowd wants Alerter as king. Furthermore, Claudia deduces that Gertrude will concur with Hamlet’s need to be shipped to England and includes her in his plot to rid Denmark of Hamlet: â€Å"Come, Gertrude, we’ll call up our friends/ And let them know†¦ Hat we mean to do† (4. 1. 38-39). She does not contend. But Gertrude even now holds onto the love for her son and begs the crowd in the cemetery to be patient, â€Å"For love of God, forbear him† (5. . 259). After Hamlet and Alerter brawl in Aphelion’s grave, the fickle Gertrude endeavors to convince the multitude that Hamletâ₠¬â„¢s fit, even though Hamlet clearly mourns Aphelion’s death, is in reality â€Å"mere madness† (5. 1. 271-275). Aphelia and Gertrude fluctuate between their alliance to Hamlet and to the court, and, in the throes, move with duplicity against Hamlet. These innumerable and sundry breaches of faith trigger Hamlet’s abandonment of the goodness in humanity, especially womankind. The ones who should love him the most are the ones contributing to Hamlet’s degrading mental state. Yet, being tender of heart and still submissive, both women â€Å"are forced into uncharacteristic vices,† unaware of their evil guides(Pennington). Hamlet’s hatred goes so far as to dub frailty a woman in 1. 2. Aphelia and Gertrude are made into products of a â€Å"stereotypic wanton sexuality’ (Wellness 1). Hamlet displays his disgust toward the sexuality of women in saying, â€Å"The power of beauty will†¦ Transform/honesty from what it is to a bawd† (3. 1. 113-114). Hamlet denounces women as two-faced and promiscuous saying, â€Å"God has given you one face and you make yourselves another†¦ And make our wantonness your ignorance† (3. 1 . 143-146). His anger builds until he commences separate assaults on the two female characters. During his meeting with Aphelia, he spits several insults on her. Hamlet bids Aphelia, â€Å"Get thee to a nunnery’ (3. 1 . 123). He additionally advises that if Aphelia must marry, she should â€Å"marry a fool, for wise men know well enough what monsters [she] makes of them† (3. 1 . 139-140). Later, in the course of his climactic talk with his mother, Hamlet accuses Gertrude of â€Å"such a deed/As from the body of contraction plucks/The very soul, and sweet religion makes/ A rhapsody of words† (3. 4. 46-49). Both women are much too delicate to take on Hamlet’s harsh words, and they crumble in the presence of his disgust. A final correlation between Hamlet’s female characters is their closing exits. As the plays only females decay, it is evident that a factor to their degeneration is their lack of independence. Neither woman ever speaks without being prior spoken to with the exception of 4. 5. Aphelion’s reason finally collapses, and her songs spill out as if they were the liquid madness sloshing in her head. After Alerter Journeys to France and Aphelia agrees to avoid Hamlet in 1. , Aphelia remains without any confidant. She is â€Å"an isolated figure in a patriarchal world† (Magnums 1), even more so in the wake of her father’s slaughter. Gertrude can relate. Claudia, her only confidant, has been forbidden by Hamlet, and her own son abhors her. These women retain little strength to act of their own will. Even their own deaths occur accidentally, the fault of fated chain reactions. Aphelia, in an effort to commit suicide, falls into a body of water and drowns. Her only attempt to do something for herself is pulverize, Shakespearean way of keeping femininity helpless. As Gertrude recounts Aphelion’s passing, she mentions that in falling from the branch, Aphelia continues â€Å"snatches of old lauds/As one incapable of her own distress† (4. . 176-177). Perhaps Aphelia knows how to swim, but indeed does decide for herself to let the water take her. Comparably, Gertrude is killed by a poison meant for the protagonist. Perchance she knows what Claudia has planned; some of Gertrude last words are defiant against Claudia, potentially proving her want of death to come as soon as possible and her own decision to make that happen. Clau dia weakly calls on Gertrude to replace Hamlet’s poisoned drink; however, Gertrude replies, â€Å"l will, my lord, I pray you, pardon me† (5. 2. 287). Their deaths can be argued as accidental or premeditated; nevertheless, Gertrude and Aphelia maintain irrefutably passive qualities throughout the play, which are conducive to their individual endings. The Queen of Denmark and a fool’s daughter, although endowed with separate names and kinsmen, possess stark and tangible similarities. Both temperaments are comprised of a complaint nature, unintentional treachery, a tender heart, and dependency. Aphelia and Gertrude can effortlessly be labeled parallel characters on count of Shakespearean alacrity to conform to societal views of women. How to cite The Single Persona of Ophelia and Gertrude, Papers

The Implications of Using Strategic Marketing-Samples for Students

Question: Discuss about the Development of Customer value in the retail Business. Answer: Background Customers are a matter of omnipotence in every business organisation. No matter how big or small an organisation is, but it can only advance if it values its customers. Simultaneously it also has to be remembered that gaining trust of customers, creating a brand image and earning publicity all directly correlates to the marketing stature of the company. Every single customer has his or her own preferences, suggestions, views which need to be taken into consideration while making a marketing plan (Payne Frow 2014; Nguyen Mutum 2012). Thus, it can be said that marketing influence development of an organisation to a great extent. This marketing can be strategically improved to earn a good base of customers and for maintain their trust towards the organisation. Research Problem There are various renowned global retail organizations that have made successful business all-round the world and one of them is Amazon that has a large number of customers all round the world and the customers go blindfolded to purchase from Amazon when it comes for online shopping. They are available to a wide variety of customers and their online stores are accessible in almost every single country in the world (Lindgreen et al 2012; Chen 2012). One of the main attractions of their store is that they sell original products and make it easier for customers to buy with their own currency in online platform. They keep on developing their marketing stature by valuing their customers and taking their feedbacks from time to time (Dagger David 2012). Most of the customers are happy with the online shopping experience from amazon but they also hold some negative aspects in marketing which also withdraws some customers attention and this creates a bad image and drowns the reputation of th is retail store. Objectives There is lack of marketing importance on some areas of this retail business which needs to be improved strategically to regain the trust of unhappy customers like, Amazon sometimes sells a product priced too high than it should be. This often deters attention of the customers as the same original product is available from other retail store with a correct price tag which makes it easier for the customers to afford (Mustak et al 2013; Hibbert et al 2012). There are many things like this on Amazon which includes cosmetic products, grooming products and other accessories which often are tagged with excessively high price which denotes it has to be imported from another country but in reality it is not so, it is a major drawback for Amazon. In essence, the objective of this research is to establish the significance of strategic marketing in ensuring enhanced customer value and consequent satisfaction of the retail customers. Literature review Strategic marketing as defined by Vivek et al (2012) and Yi et al (2013), is an intellectual way to develop marketing platform of a business winning competitive advantage over other relevant organisation in order to create an uninterrupted brand image. It is a wonderful technique which is intended to consistently better value to the customers than its competitors. Strategic marketing establishes a clear direction along with a unified aim for all marketing efforts. Theodosiou et al (2012) pointed out that to have a strategic marketing program, a company needs to focus on five important aspects and these are Mission- it means the company must know what it is planning for and what does it want or what it is opting for. The moment it gets cleared, it can advance further. Situation analysis- after knowing and determining the mission, the marketing director has to manage all the internal and external aspects of marketing areas so that it doesnt create any hindrance during the process. The management as per Yi et al (2013) can be achieved by SWOT analysis which is an acronym for strengths, weakness, opportunities and threats. Strengths and weakness are internal aspects of a company and opportunities and threats are external parts of an organisation. Objectives- after determining the positive and negative aspects of the marketing, the marketing director and managers can set the marketing objectives in a realistic manner which will increase sales, revenue and profit (Vivek et al 2012; Yi et al 2013). Strategy and evaluation- it includes identification of a group of customers and selecting a target market for increasing customer value. Marketing mix tools like price, promotion, product and distribution must be used and implemented while making a marketing planning. After the final plan is made, it has to evaluated and monitored over time before it gets finally implemented for a successful result (Vivek et al 2012; Yi et al 2013). Thus a well effective marketing planning can increase production and profitability of an organisation in a successful manner Study Design This section of the research involves tools and techniques that the researcher shall use to pursue the outcomes in an appropriate way. The research methodology includes data collection, sampling techniques, data analysis, ethical consideration and research limitation (Taylor et al 2015; Bryman Bell 2015). The main focus of this research is determining ways for development of customer value so, for conducting this research efficiently, random sampling procedures shall be used by the researcher. The benefit of random sampling is that it becomes easier to assemble the sample and this process is also considered as a fair way of collecting information from the respondents (Taylor et al 2015; Bryman Bell 2015). For conducting this research, 50 participants with marketing background academically and at a practice level (hereinafter referred as Industry Experts) and 5 managers at Amazon Inc. shall be used as samples and their views will collected for final analysis. Both primary and secondary data are to be used in this research. Primary data will give accurate and relevant information of the situation and secondary data will be available from websites, journals and newspapers (Taylor et al 2015; Bryman Bell 2015). For gathering this information, both qualitative and survey based data will be used. The advantages of secondary data are that it is less time taking and cost effective that helps the researcher to complete his research within a speculated time (Taylor et al 2015; Bryman Bell 2015). For gathering primary information, survey procedures and questionnaires are to be conducted. Ethical consideration plays an important role in an academic reassert. It shall be ensured that privacy will be maintained with respect to the collected information and the same shall be used for the intended purposes only. The research will be undertaken without forcing any of the respondents to give the information and that the respondents will always be sought prior permissions before conducting the survey study (Sekaran Bougie 2016; Fowler Jr 2013). It shall be ensured that the appointment from the managers is obtained at early intervals so that the managers dont feel disturbed. The research being an academic one, it needs a great deal of coordination and cooperation both from the part of industry experts and managers (Sekaran Bougie 2016; Fowler Jr 2013). Hence, there will be due focus over accountability, trust and mutual respect which will ensure that the research is undertaken by implementing right code and practice of ethical considerations in the research. Areas of Questioning In specific, in alignment to the research objective and research scope, the specific questions that shall be addressed are as follows, What is the significance of customer value in ensuring customer satisfaction within the retail business context? Does strategic marketing help in developing customer value? Various set of information shall be collected while conducting this research and the information shall be collected with the help of questionnaire and surveys. All these information will help the research in drawing valid conclusion of the topic (Sekaran Bougie 2016; Fowler Jr 2013). The quantitative form of questions shall be asked to the industry experts while qualitative questions shall be asked to the mangers of Amazon Questionnaire for the Industry Experts [Survey Study] Do you consider that customer value plays an important role on the purchasing decisions of customer at Amazon? Customer value play an important role on the purchasing decision from Amazon Customer value doesnt play an important role on the purchasing decision from Amazon A B Does customer value has a significant impact on the price of the product? Significant impact No significant impact A B Does customer value play an important role to the product of the company? Play an important role Dont play an important role A B How much Amazon is reluctant on customer value? Reluctant on customer value Takes customer opinions seriously A B How efficient Amazon is on its customer value? Efficiency of Amazon on customer value Inefficiency of Amazon on customer value A B Questionnaire for the Managers [Interview Study] Does strategic marketing help Amazon in its growth? Does strategic marketing draw customer more efficiently? How strategic marketing is planned? Data Analysis This stage is crucial for any academic research. Statistical tools and techniques shall be utilized by the researcher for analysing data in an appropriate manner. Personnel Involved The researcher shall undertake the project alone is a single person project and shall involve the consented participants to undertake the survey study as well as the interview study. Specification / Assumptions This research is an academic one so, the time is of prime concern and the same is very much inappropriate for completion of a successful research. On account of the same, it will only give a general overview of the topic and also funding is limited for any academic research. Services No outside services shall be used for undertaking this research. All of the materials, research design and research implementation shall be undertaken by the researcher on a personal capacity. Costs As described earlier, the research is of academic nature and hence the research scope is limited by cost as well a time. In this context, the costs of the project will not be of any significance with the various resources that are required for the project shall be met through by way of accessible university resources as well as limited personal resources. Timing The overall scheduling of the project is presented as follows, Research Scope Development: 1 week Research Proposal Preparation: 1 week Literature Identification: 1 week Literature Review: 2 weeks Research Planning for Survey/ Interview: 1 week Survey Study / Interview Study: 1 week Data Analysis: 1 week Report Drafting: 1 week Report Finalization Submission: 3 days References Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Chen, S.C., 2012. The customer satisfactionloyalty relation in an interactive e-service setting: The mediators.Journal of Retailing and Consumer Services,vol. 19, no. 2, pp.202-210. Dagger, T.S. and David, M.E., 2012. Uncovering the real effect of switching costs on the satisfaction-loyalty association: The critical role of involvement and relationship benefits.European Journal of Marketing,vol. 46, no.3/4, pp.447-468. Fowler Jr, F.J., 2013.Survey research methods. Sage publications. Hibbert, S., Winklhofer, H. and Temerak, M.S., 2012. Customers as resource integrators: toward a model of customer learning.Journal of Service Research,vol. 15, no. 3, pp.247-261. Lindgreen, A., Hingley, M.K., Grant, D.B. and Morgan, R.E., 2012. Value in business and industrial marketing: Past, present, and future.Industrial Marketing Management,vol. 41, no. 1, pp.207-214. Mustak, M., Jaakkola, E. and Halinen, A., 2013. Customer participation and value creation: a systematic review and research implications.Managing Service Quality: An International Journal,vol. 23, no. 4, pp.341-359. Nguyen, B. and Mutum, D.S., 2012. A review of customer relationship management: successes, advances, pitfalls and futures.Business Process Management Journal,vol. 18, no. 3, pp.400-419 Payne, A. and Frow, P., 2014. Developing superior value propositions: a strategic marketing imperative.Journal of Service Management,vol. 25, no. 2, pp.213-227. Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach. John Wiley Sons. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Theodosiou, M., Kehagias, J. and Katsikea, E., 2012. Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations.Industrial Marketing Management,vol. 41, no. 7, pp.1058-1070. Vivek, S.D., Beatty, S.E. and Morgan, R.M., 2012. Customer engagement: Exploring customer relationships beyond purchase.Journal of Marketing Theory and Practice,vol. 20, no. 2, pp.122-146. Yi, Y. and Gong, T., 2013. Customer value co-creation behavior: Scale development and validation.Journal of Business Research,vol. 66, no. 9, pp.1279-1284